Seafood NZ

The project
We partnered with Seafood NZ in Auckland to create a content series built around one idea: showing just how versatile New Zealand seafood really is.

What we made
Six recipe videos, each one showcasing a different way to cook with local seafood. Then we took that same footage and repurposed it into short form reels, cut specifically for social media.

The thinking
The content had to earn its place in two spots at once: their website and their social channels. So we built it to do both. The recipes are quick, easy, and affordable, the kind of thing anyone can actually make at home. That was the whole point. Approachable food that appeals to everyone, not just keen cooks.

The outcome
One shoot, two content streams. Long form recipe videos for the website, short form reels for social, all pulling in the same direction and all working to get more people cooking New Zealand seafood.