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Rafa Movement
Project Name
Rafa Movement
Type
Content & Meta Ads
Year
2026
Goal
1 VSL + 2 Ad Creatives + Photo Set
Project overview
Raff needed her landing page to convert, not just look good.
One filming day. Nelson for the content, out to Kaiteriteri for the VSL. Script built from her own words, not a template.
The job: a 2 minute VSL for her landing page, two ad creatives and a full photo set.
Then we ran it. Both creatives went behind a proper Meta ads test, three hooks each, and we watched what landed.
